LEXINGTON, KY - May 17, 2004 - Blood-Horse Publications, a multimedia publishing company that traces its roots to 1916, announces the official launch of The Horse Electronic Edition: a complete digital edition of The Horse magazine, a leading monthly on equine health care.

NewsStand, Inc., the leading digital distributor for print media, will provide digital production and delivery of the monthly editions. The Horse is the first North American equine publication to offer an electronic edition.

Major features include:

• Instant Delivery: Subscribers around the globe will receive same day delivery.
• Comfortable and Efficient: Provides the same user comfort as its printed counterpart with additional efficient and interactive features.
• Searchable: Readers can instantly research topics in both current and past issues.
• Easy to Use: Subscribers receive a personalized copy of NewStand Reader software to download, read, and manage their issues.
• Economical: Subscribers in North America, Europe, Asia - or anywhere else in the world - pay the same low, annual fee.
  

"We're excited to be the first North American equine publication to provide this state-of-the-art delivery method," said Kim Herbert, editor of The Horse. "The electronic edition meets the needs of those readers who want a more immediate delivery of The Horse than surface mail can provide. The electronic edition also will enable hands-on horse owners and veterinarians to easily store issues of The Horse for future reference, to highlight on the electronic issue, and to click links and go directly to more information on specific topics or products."

The Electronic Edition is available for $24 annually - the same cost as a print edition subscription. For $36 ($3/monthly) subscribers will receive a multi-media subscription, which includes print and electronic editions as well as unlimited access to content on www.TheHorse.com.

"Blood-Horse Publications' decision to work with NewsStand indicates that more special interest magazines and newspapers recognize the many advantages that digital editions offer their subscribers," commented Kit Webster, chief executive officer of NewsStand, Inc. "Through our NewsStand service, Blood-Horse Publications can cap offer a convenient digital delivery format for mobile, tech savvy readers and likewise expand its subscriber base."

About Blood-Horse Publications

Blood-Horse Publications publishes The Blood-Horse, the company's flagship publication and the oldest continually published North American Thoroughbred magazine; The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of leading Web sites including bloodhorse.com, TheHorse.com, StallionRegister.com and ExclusivelyEquine.com. To subscribe to any Blood-Horse Publications' publication, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications' brand, visit: http://www.bloodhorse.com/pressroom/logos/.

About NewsStand, Inc.

NewsStand, Inc. is the leading digital partner for premier publishers of newspapers, magazines and other print media and is included in the eContent magazine list of Top 100 Companies for 2003. NewsStand's digital delivery solution makes it possible for subscribers to download via the Internet an entire publication in traditional print format that can be read offline or online on their computer. NewsStand not only offers an entirely new reading experience for the global community, but also creates innovative marketing opportunities for both publishers and advertisers. Currently, the company delivers and markets over 100 titles to paying customers in more than 120 countries. NewsStand is a privately held company headquartered in Austin, Texas, with offices in Australia, Germany, Japan, New York City and the United Kingdom. Investors include Adams Capital Management, SSM Ventures, Noro-Moseley Partners, and the New York Times Company. For more information on NewsStand, please visit www.newsstand.com.